Building things that hold.

I’m Pete Askew, a strategic advisor helping mission-led organisations turn ambitious ideas into viable structures.

Over 20 years, I’ve worked across commercial and social sectors, advising businesses like Unilever, Danone and Boots on innovation and growth, and helping mission-led organisations strengthen governance, funding and operating models.

Today, alongside chairing Cleveland Pools Trust, I focus on a small number of advisory projects where purpose, strategy and commercial reality need to hold together.

How do we make purpose hold up in the real world?